Support Miya!
Product Introduction
1Caramelized peanuts
MONT SAINT FUJI
2Mimasuya's Miso Balls
Marushige
"Miso-dama," a unique flavor that has been loved in Fujinomiya for 80 years, is a specialty with fans all over Japan. In 2023, Marushige took over the business. Maintaining the traditional manufacturing method and taste, we will pass on the culture and feelings of the people of Fujinomiya to future generations. With just one bite, everyone will feel a warm, nostalgic feeling and their heart will be touched. We proudly recommend this one-of-a-kind gentleness that cannot be imitated anywhere else, as a source of pride for Fujinomiya!
3Fujinomiya Sugar Butter
Amaron Cafe
Made with fresh milk delivered directly from a farm in Fujinomiya and rich eggs from Fujinomiya, this treat is baked to perfection using plenty of these local treasures, and finished with a "sugar butter" that brings out the maximum flavor of the ingredients.
Nothing unnecessary. It's the simplicity that allows us to create the ultimate crepe, packed with the blessings of Fujinomiya.
4The greatest of all time
A regular pudding.
Akaike Sweets and Coffee Shop
Nothing added to it was the best. "The best ordinary pudding ever."
What's considered "normal" in Fujinomiya is actually quite remarkable.
The milk and eggs come from cows that have grown up leisurely, breathing in plenty of the clean water and air of Fujinomiya. The nature of this town is simply the best.
That's why Akaike Shoten focuses solely on "careful" production. The "delicious air and water" at the foot of Mount Fuji are the most important secret ingredients.
When we took the blessings of this town and turned them into something tangible, we created the purest and most "normal ever."
5Takasago Yogurt Sake
Fuji Takasago Brewery
This sake, specially developed for Takasago, combines a three-type blend of yogurt with Takasago's traditional Yamahai honjozo brewing method. It's designed to be enjoyable even for those who don't usually like alcohol. Made with only carefully selected local ingredients, it's best served chilled on the rocks.
6Sakuya-chan bag
Hara Clothing Store hanalima
We embroidered Sakuya-chan, the main character of Fujinomiya City, onto this tote bag.
Made from durable canvas, this bag is built to last. The adorable embroidered design of local character Sakuya-chan makes it perfect for everyday use or as a souvenir. Charms of Mt. Fuji, cherry blossoms, and rainbow trout add a special touch.
7Fujisan Takegawa Beef
Takegawa Livestock
Since 1927, we have been raising each and every animal with care and attention at the foot of Mt. Fuji in Kitayama, Fujinomiya City. Our goal is to create "just right meat" that harmonizes flavor, fat content, and ease of eating. Fujisan Takekawa Beef is the embodiment of that vision. The first cut we recommend you try is the sirloin. The rich flavor and elegant, sweet fat spread throughout your mouth, and the fat is not too greasy, allowing you to enjoy it deliciously to the last bite.
8Ganmo snack
Inagaki Foods, a long-established tofu shop
Inagaki Foods sells a sweet type of ganmodoki (fried tofu patties) that is only found in the Fuji and Fujinomiya areas, as a snack.
The secret to its popularity among people of all ages lies in its irresistibly delicious sweetness, its fluffy texture that remains unchanged even when cold, the aroma of soybeans and sesame that fills your mouth the moment you take a bite, and, to top it all off, the secret manufacturing method passed down through generations. These elements combine to create the perfect snack, ganmo. Next, try it for yourself and experience it for yourself!
Inagaki Foods, a long-established tofu shop, uses abundant local groundwater, and everything they make—silken tofu, firm tofu, fried tofu, thick fried tofu, soy milk, okara (soy pulp)—is delicious.
Among them, I highly recommend "Oyatsu Ganmo." It's a sweet, regional specialty of ganmodoki (a type of fried tofu fritter). You can lightly roast it and eat it crispy, or add it to stews. You can also eat it straight from the refrigerator while it's still chilled. The ways to enjoy it are endless.
9Hateruma brown sugar
fried manju
Fuji Confectionery Totaro
Loved in Fujinomiya for 10 years, this popular Fujitaro product now boasts annual sales of 4 units in the local area alone.
A moist and smooth red bean paste filling is wrapped in a dough made with brown sugar and black sesame seeds from Hateruma Island, and then deep-fried until crispy in healthy rice oil.
The fragrant aroma of sesame seeds, the refined flavor and richness unique to Hateruma brown sugar, and the surprisingly crispy texture make this a popular new kind of Japanese sweet, perfect for snacking while sightseeing around Mt. Fuji.
It's packed with red bean paste, the outer crust is crispy, the sweetness is just right, and it's a convenient size, making it easy to eat ✨
10Mt. Fuji tea soba
Noodle shop
Spring water from Mt. Fuji x noodles from Fujinomiya x matcha from Shizuoka! These yakisoba noodles are completely additive-free, free of artificial colors and preservatives, packed with the blessings of Suruga. The vibrant green color comes entirely from tea! We use fragrant matcha cultivated in the mountains of Shizuoka. Stir-frying with a salt-based sauce brings out the beautiful color of the noodles.
A place known for its tea, a place known for its yakisoba—when these two come together, it's unbeatable.
11Jersey Pudding
Sweetee
Sweetee's Jersey pudding is made with Jersey milk from Ideboku and eggs from Fujinomiya.
The dessert consists of four layers: slightly bitter caramel, rich Jersey pudding, our signature fresh cream, and crème anglaise sauce.
This is Sweetee's special pudding.
A rich and soft pudding served in generous portions.
It's my child's favorite.
Even though we're a family of three, we always buy six.
Today's portion and tomorrow's portion.
12Yabusame Sable
Edoya Main Store
Our shortbread cookies, shaped like the targets used in Yabusame (mounted archery), have a unique flavor and have been a beloved local product for over 50 years, symbolizing the wish for children's healthy growth.
Inspired by the auspicious belief that an arrow hitting the target in Yabusame (mounted archery) brings good fortune, we carefully craft each piece using traditional methods, imbuing it with wishes for family safety and good health.
These victory shortbread cookies are inspired by the targets used in Yabusame (mounted archery). They're considered lucky and bring good fortune, and they taste and feel delicious. They're sure to be a hit with tourists and a social media sensation!
The voting period has ended.
Please look forward to the results announcement.
This popular souvenir features "Oomasari" peanuts, a specialty of Fujinomiya City, coated in caramel. The combination of the peanut's aroma, the caramel's slight bitterness, and the crunchy texture is addictive. Each peanut is sun-dried, shelled, roasted in an oven, peeled, and then coated in caramel. The hot peanuts are then separated one by one, cooled, and packaged. It's a time-consuming process, but the delicious taste makes it all worthwhile.