Tourism and event information for Fujinomiya City, Shizuoka Prefecture, the home of Mt. Fuji
This Miya Souvenir Miya contest is held every year with the aim of discovering, improving and strengthening the dissemination of information about new and existing products that will become Fujinomiya specialties.
The packaging is mainly purple and white, which gives it a calming atmosphere, and features a pattern that evokes the hazy moon. The name, Fuji no Miyatsuki, is a play on the words Fujinomiya and moon, making it easy to understand that it is a souvenir from Fujinomiya. This new product combines a Japanese sweet that is familiar to everyone with Western milk and also contains matcha from Fujinomiya. This matcha milk bun is full of Fujinomiya flavor, made with high-quality, smooth milk from the foot of Mt. Fuji and healthy, delicious local eggs with soft yolks and whites. It has a taste that will make everyone smile, and will have them saying "delicious" after just one bite.
We made cookies using local tea produced on the Kogen Kaido road. These sweets have a crumbling texture in the mouth and allow you to experience the flavor and astringency that only green tea can provide. There are many sweets that use matcha, but we are particular about using "local green tea" and thought that products using local green tea are rare, so we developed these. Due to the manufacturing method, matcha powder contains more catechins, which are said to be good for the body, than matcha, which is another reason we recommend it.
Incentive award
Applicant
Asahi Co., Ltd. Ayumien Multi-Functional Support Facility HP
Part Number
Glowing Mt. Fuji Puzzle
Product details
Ayumien is a multi-functional support facility that opened on March 1, 2017. It is a daytime care facility for disabled people aged 18 and over. One of the activities at Ayumien is production activities. In this, we discussed and considered whether we could create a new product that is unique to Fujinomiya City with our users, and improved the "Plastic Band Puzzle" that uses plastic bands for handicrafts that we currently make, and developed the "Glowing Mt. Fuji Puzzle" using the shape of Mt. Fuji. It is a three-dimensional puzzle in the shape of Mt. Fuji (red Fuji, blue Fuji), and can be used as indirect lighting by adding LED lighting. We hope that it will become a new souvenir of Fujinomiya City. Each one is carefully handmade using scissors and a hole punch.
Applicant
Homy Cosmetics Co., Ltd.
Part Number
Princess beauty at the foot of Mt. Fuji "Minelava Soap"
Product details
We are launching a local cosmetics brand in Fujinomiya called "Fuji no Fumoto no Hime Beauty". Mount Fuji, a World Heritage Site, is associated with many princesses such as Konohanasakuyahime and Kaguyahime. In addition, at the foot of Mount Fuji, there are many ingredients that are good for beauty, thanks to the blessings of the earth. We aim to create a local cosmetics brand that uses such local ingredients and allows you to become a beautiful princess associated with Mount Fuji. Regarding local cosmetics, a feature on local cosmetics was organized in the beauty magazine "Biteki" published by Shogakukan, and there has also been a collaboration project with LOFT, so they are starting to attract attention. We would like to contribute to conveying the goodness of Fujinomiya through cosmetics. The first product we will be entering this time, "Minelava Soap", is a facial cleansing soap that contains Mount Fuji lava powder. Mount Fuji lava is rich in minerals, and the particles are smaller than pores, so it gently washes away dirt from pores. In addition, it contains moisturizing ingredients that gently wash away your skin, leaving it plump and supple without any tightness. Minerava is named after mineral-rich lava. The packaging features our original characters, "Sakura Sakuya," inspired by Konohanasakuyahime, and "Tsukino Kaguya," inspired by Princess Kaguya.
Using locally sourced ingredients, the aim was to provide snacks and light meals for locals and visitors to the shrine. They are sold at the Retro Market every Saturday and other events. They are slowly becoming popular among the local community.
Part Number
Tea bun
Product details
We wanted to promote Fujinomiya tea and to think of something delicious that is not found in other regions. We proposed "ochama buns" as an evolution of meat buns. The shape is modeled after tea leaves, a specialty of Fujinomiya. Ingredients: pork, chicken, cabbage, onion, green onion, bamboo shoots, shiitake mushrooms, maitake mushrooms, wood ear mushrooms, peanuts, tea. Skin: wheat flour, yeast.
Part Number
Mascolo Mount Fuji
Product details
It combines rainbow trout, Japan's largest producer, with Mt. Fuji, Japan's largest. It also uses the popular croquette as a theme, with the shape resembling Mt. Fuji, the tartar sauce representing the snow on Mt. Fuji, and the sauce representing the foot of the mountain. Ingredients: Potatoes, rainbow trout, eggs, onions, salad oil, olive oil, butter, sugar, salt, pepper
Part Number
Trout Mayonnaise Burger
Product details
This product was developed to make it easy to eat rainbow trout, which boasts the highest production volume in Japan. Ingredients: Rainbow trout, white onion, purple onion, celery, herbs, walnuts, cheese Seasonings: salt, sesame oil, mayonnaise, ketchup, olive oil
Contest Purpose
Becomes a Fujinomiya specialty"New Product","Existing products"Strengthening discovery, improvement, and information dissemination.
Support details
The Grand Prize (Mayor's Award) will receive a subsidy of 10 yen as an incentive, and will support the PR of the completed product. (This may change from year to year.)
Qualifications
Companies and stores in Fujinomiya City. (Products available for sale from May)
Schedule
Applications are accepted from the end of February to the end of March. Applications are due by the end of March. Encouragement awards are announced in late April.(Fujinomiya City Tourism Association website)
Application letters
Please submit documents such as a proposal and budget (which can be downloaded from the website) and attach a photo.
About examination
Applications will be judged based on the content of the plan as well as its feasibility.
Jury members
The "Make That a Miya Souvenir! Specialty Competition" Promotion Committee will conduct a rigorous screening process.
"Fujinomiya Specialty Souvenirs" logo provided
Seal provided
Press Conferences and Media Releases
Featured on the special page on the official website
Introduced on official social media sites such as Instagram and Facebook
Please download the "Take that as a souvenir! Specialty Competition" application form, fill in the necessary information, and submit it to the Fujinomiya City Tourism Association, which serves as the secretariat of the Fujinomiya Specialty Promotion Committee.
