This Miya Souvenir Miya contest is held every year with the aim of discovering, improving and strengthening the dissemination of information about new and existing products that will become Fujinomiya specialties.

Encouragement Award 2019 (10 yen grant)

FUJIYAMA HUNTER'S BEER
Part Number
FUJIYAMA HUNTER'S BEER
Applicant
Ferment Co., Ltd. (FUJIYAMA HUNTER'S BEER)
Product details
Last spring, we built a brewery in Yuno and started production. We use as many ingredients as possible from Fujinomiya, including water, rice, wheat, hops, and other ingredients that we and our friends have grown. We also produce local craft beers, such as beer made with honey from Japanese honeybees and beer made with black honey from the nearby mountains, and we create new beers every month.

Encouragement Award (3 yen subsidy)

Soga pickled wasabi mayonnaise
Part Number
Soga pickled wasabi mayonnaise
Applicant
Masudaya Honten Co., Ltd.
Product details
This product was jointly developed with the idea of ​​not only enjoying Soga pickles as pickles, but also as a seasoning that can be easily combined with a variety of Japanese, Western and Chinese dishes. It is a creamy mayonnaise dip based on the smooth sake lees of Soga pickles. It has a mellow sake lees texture, a sharp, spicy aroma of wasabi, and a sour taste of mayonnaise. It makes a simple snack when served with stick vegetables or steamed vegetables, and goes perfectly with wine when paired with fried foods or steamed chicken.
Fuji Goatkan Strawberry Red Fuji Fuji Goatkan Matcha
Part Number
Fuji Goatkan, Strawberry Red Fuji, Fuji Goatkan, Matcha)
Applicant
Takayuki and Kazuki
Product details
Mt. Fuji Yokan Matcha is an original Kagetsu yokan creation. The agar is made from 100% natural agar threads made from Amakusa grass, the peak of Mt. Fuji and the red Fuji in the center are made from carefully kneaded white bean paste, and the center is made from strawberries from local strawberry farms to create the red Fuji shape. The foot of Mt. Fuji is made from carefully kneaded white bean paste mixed with fragrant Uji matcha to represent the broad foot of the mountain. With snow still remaining on Mt. Fuji and the morning sun and the evening sun shining down on it, the red Fuji yokan is beautiful to look at and delicious to eat, making it the ideal flavor.
Smoked rainbow trout
Part Number
Smoked rainbow trout
Applicant
Fujinomiya High School Conference Hall
Product details
Rainbow trout is the most produced in Japan, but its consumption locally is low. We came up with the idea of ​​making "flavored smoked rainbow trout" that can be easily enjoyed by locals and tourists. We smoked filleted rainbow trout with spices and herbs, then vacuum-processed it.
Smiling Mount Fuji Face Towel
Part Number
Smiling Mount Fuji Face Towel
Applicant
Sano Bedding Co., Ltd.
Product details
Face towel: 34 x 80 cm / 100% cotton Based on the concepts of "lasting," "usable," and "loved," the motif is a colorful painting of Mt. Fuji painted with the artist's unique sensibility, taking a different approach from the typical blue and white colors of Mt. Fuji.
Asagiri Fuji 27-layer Danish bread
Part Number
Asagiri Fuji 27-layer Danish bread
Applicant
Edoya Honten Co., Ltd.
Product details
The dough is made without water, using only milk and eggs from the Asagiri Plateau, and is folded into 27 layers of cultured butter before being baked in an easy-to-eat half-loaf mold. By using fresh cultured butter, the outside is crispy and the inside is fluffy, with the rich aroma and deep flavor of natural butter. To make it easy to use as a souvenir, the pieces will be individually wrapped and sold in presentation boxes.
Boiled bamboo shoots from Uchibo
Part Number
Boiled bamboo shoots from Uchibo
Applicant
Oshimaya
Product details
Uchibo bamboo shoots are characterized by their low bitterness and softness, and were certified as a "Shizuoka Food Selection" last year. Boiled bamboo shoots can be stored for long periods at room temperature (in a cool, dark place), so they can be sold at room temperature and can be eaten while retaining their flavor and texture even at the end of the year, when demand is high. They are vacuum-packed, so they are easy to open, and a recipe is included, so they can be cooked easily.

Special Award (3 yen subsidy)

Assembled fire pit "FIRE WHIRL" M size
Part Number
Assembled fire pit "FIRE WHIRL" M size
Applicant
Kobayashi Industries Co., Ltd.
Product details
We launched our brand as an outdoor brand from Fujinomiya, and produced a collapsible fire pit for people who want to camp while looking at Mt. Fuji. The brand logo has a motif of Mt. Fuji and a tent, and this logo is used on the key parts of the fire pit.
Contest Purpose
Becomes a Fujinomiya specialty"New Product","Existing products"Strengthening discovery, improvement, and information dissemination.
Support details
The Grand Prize (Mayor's Award) will receive a subsidy of 10 yen as an incentive, and will support the PR of the completed product. (This may change from year to year.)
Qualifications
Companies and stores in Fujinomiya City. (Products available for sale from May)
Schedule
Applications are accepted from the end of February to the end of March. Applications are due by the end of March. Encouragement awards are announced in late April.(Fujinomiya City Tourism Association website)
Application letters
Please submit documents such as a proposal and budget (which can be downloaded from the website) and attach a photo.
About examination
Applications will be judged based on the content of the plan as well as its feasibility.
Jury members
The "Make That a Miya Souvenir! Specialty Competition" Promotion Committee will conduct a rigorous screening process.

  • "Fujinomiya Specialty Souvenirs" logo provided
  • Seal provided
  • Press Conferences and Media Releases
  • Featured on the special page on the official website
  • Introduced on official social media sites such as Instagram and Facebook
  • Arranged opportunities for promotion to various media (last yearProduct featured in the travel magazine "Rurubu Fujinomiya"有り)

Please download the "Take that as a souvenir! Specialty Competition" application form, fill in the necessary information, and submit it to the Fujinomiya City Tourism Association, which serves as the secretariat of the Fujinomiya Specialty Promotion Committee.

Applications for 2020 are now closed.

Download the Miyagi Gift Application Form

Organized by: Fujinomiya Specialty Promotion Committee

Secretariat: Fujinomiya City Tourism Association 418-0065 Chuo-cho, Fujinomiya City, Shizuoka Prefecture XNUMX-XNUMX
TEL: 0544-27-5240 FAX: 0544-26-0066