This Miya Souvenir Miya contest is held every year with the aim of discovering, improving and strengthening the dissemination of information about new and existing products that will become Fujinomiya specialties.
Mayor's Award (Grand Encouragement Award 2021) (10 yen grant)
- Part Number
- Japanese sake "Fuji no Makigari"
- Applicant
- Makino Shuzo Joint Stock Company
- Products
- The souvenir we have planned this time is a sake called "Fuji no Makigari" (300ml), which is named after the taiga drama "The 2022 Lords of the Kamakura" scheduled to be broadcast in 13. It is carefully brewed by hand by master brewers and brewers who have inherited traditional techniques, using spring water from the majestic Mt. Fuji. We already sell the trademarked "Fuji no Makigari" 4-go bottle (720ml) and cup sake (180ml) series, but this time we have created a new size of 300ml, which is perfect as a souvenir. When you think of Fujinomiya, you think of "Mt. Fuji," of course, but this "Fuji no Makigari" is also very important from a cultural point of view. We believe that this new type of sake, which is based on "Fuji no Makigari," which will be attracting more attention than ever due to the influence of the taiga drama, will be a souvenir that will further energize Fujinomiya in the future. For these reasons, we propose this souvenir, which is filled with Fujinomiya's "rich nature" and "history and culture."
Encouragement Award (3 yen subsidy)
- Part Number
- Fuji no Makigarizuke (pickled Mangenbuta in sake lees)
- Applicant
- Sanoman
- Products
- The food culture of "Miso-zuke" and "Kasuzuke" that spreads throughout the foothills of Mt. Fuji is said to have been favored by Minamoto no Yoritomo, who had deep ties to Fujinomiya through the Fuji Makigari hunting festival. Sanoman respects this traditional culture and was one of the first to adopt it and commercialize it as miso-pickled pork "Mansozuke." Mansozuke is also widely used as a gift to convey the culture of the region to the outside world. As a new product related to Mansozuke, we have developed a kasuzuke of pork (Mangenton) made using sake lees from Fuji Takasago Sake Brewery. We will convey the food culture of the foothills of Fuji as a souvenir unique to this area, known as "Fuji Makigari Zuke."
- Part Number
- Miya Dorayaki Set
- Applicant
- Fujinomiya Confectionery Industry Association
- Products
- This is a variety pack of dorayaki from six Japanese confectionery shops in Fujinomiya City, all packed into one box. Try them all and be amazed and delighted by the unexpected differences in taste between each shop.
Jury Special Award (1 yen subsidy)
- Part Number
- Masmasu Genki Senbei
- Applicant
- Fujinomiya High School Conference Hall
- Products
- We developed this product so that people can easily enjoy rainbow trout, which boasts the highest farming volume in Japan. We developed this rice cracker using rainbow trout, which are safely raised in the spring waters of Mt. Fuji, the number one in Japan, as an ingredient, with the concept of making it healthy and energizing. We aimed for a refreshing taste that evokes the image of the spring waters of Mt. Fuji. We hope that it will be loved by local people and appeal to tourists as a food developed by local high school students. This product was manufactured with the cooperation of Sankakuya Co., Ltd. We aim to sell it in local shops and stores that handle tourist goods. Once this product is established, we would like to work on developing a sister product with a different flavor.
- Contest Purpose
- Becomes a Fujinomiya specialty"New Product","Existing products"Strengthening discovery, improvement, and information dissemination.
- Support details
- As an incentive, we will provide a Mayor's Award of 10 yen and support the promotion of the completed product. (This may change depending on the year.)
- Qualifications
- Companies and stores in Fujinomiya City. (Products available for sale from May)
- Schedule
- Applications are accepted from the end of February to the end of March. Applications are due by the end of March. Encouragement awards are announced in late April.(Fujinomiya City Tourism Association website)
- Application letters
- Please submit documents such as a proposal and budget (which can be downloaded from the website) and attach a photo.
- About examination
- Applications will be judged based on the content of the plan as well as its feasibility.
- Jury members
- The "Make That a Miya Souvenir! Specialty Competition" Promotion Committee will conduct a rigorous screening process.
- "Fujinomiya Specialty Souvenirs" logo provided
- Seal provided
- Press Conferences and Media Releases
- Featured on the special page on the official website
- Introduced on official social media sites such as Instagram and Facebook
- Arranged opportunities for promotion to various media (2019Product featured in the travel magazine "Rurubu Fujinomiya"有り)
Please download the "Take that as a souvenir! Specialty Competition" application form, fill in the necessary information, and submit it to the Fujinomiya City Tourism Association, which serves as the secretariat of the Fujinomiya Specialty Promotion Committee.
Applications for 2020 are now closed.
Organized by: Fujinomiya Specialty Promotion Committee
Secretariat: Fujinomiya City Tourism Association 418-0065 Chuo-cho, Fujinomiya City, Shizuoka Prefecture XNUMX-XNUMX
TEL: 0544-27-5240 FAX: 0544-26-0066